Posts Tagged ‘Photographer’

How to choose a wedding photographer and some questions you can ask

Monday, December 12th, 2011

Getting married is an amazing experience. It is a day filled with emotion, joy, happiness and sometimes a little sadness when a family member or friend who is no longer with us is not there to share our special day.

As a wedding photographer in Yorkshire we know how traumatic arranging your wedding day can be. With so many photographers around, where do you start? What do you need to know when looking for a wedding photographer? With prices ranging from a few hundred pounds to many thousands, how do you know if they are right for you?

It is a simple fact of life that with the arrival of digital cameras, many people now call themselves a “photographer”. Over recent years there has been an explosion of people offering their services as wedding photographers, many of who have never received any training, have no insurance, do not use professional equipment and do not have sufficient backups in place to cater for any eventuality.

A professional photographer will have all of the above and this post is a quick “Help Guide” to the things to look for and the questions we recommend you ask when choosing a wedding photographer. Grab yourself a cuppa and get comfy. This is not a definitive guide, merely a general overview of what to look for.

Looking for a Photographer:

Personal Recommendations:
Have you been to a wedding recently? What did your friends think of their photographer? As a Yorkshire wedding photographer the majority of our clients come from personal recommendations from either Bride and Grooms who have used us, or from Venues that know the quality of the work we produce and the fantastic value for money we offer. For example, at the time of writing, we are the Resident Photographers at the Chevin Country Park Hotel in Leeds. Personal recommendations are one of the best ways of choosing your photographer as they will have a proven track record.

Google And Other Search Engines:
A quick search on any of the major search engines will produce a mind numbing amount of choices. For example, if you type into Google the search terms “Wedding Photographer Yorkshire” it will return somewhere in the region of 2,770,000 results (yes we are there on Page 1). Simply going through each result would take you years, so as a general rule of thumb, stick with those on page 1 or page 2. The reason for this is simple: If they are on page 1 or 2 then they have taken the time to ensure that their website is well designed, optimised and placed, to ensure that their products or services are easy to find for prospective Bride and Grooms.

Choosing A Photographer

As soon as you have decided on a date, have booked your wedding venue and received confirmation then book all other services required for your wedding day as quickly as possible. Leaving it to the last minute to book your wedding photographer is not a good idea. To give you an example, as a wedding photographer in Yorkshire, we often get booked two years in advance! Many Bride and Grooms start looking for their photographer the day they get engaged.

Websites:
The first thing to do is look at a photographers website but do NOT be fooled into thinking this is the be all and end all. Always concentrate on the images and not the website design. These days for a few hundred pounds you can have a real classy looking website designed. Never forget that a website only shows the content that the photographer WANTS you to see. You will only generally see the best images, the ones they want to use to showcase their abilities so take a good look around the website. Have a look and see how many different weddings you can see. If there is only one or two, have they only photographed a few weddings? Also how much information does the photographer give you? Are they up front about their prices or do you have to go in and see them to find out how much they charge? Do they give you specific detailed information about their services?

Also be VERY wary if they say they are a member of a “Professional Trade Organisation”. Some trade organisations only require photographers to pay an annual subscription fee to join then allow the photographer to use the Organisations logos on their website. Indeed some organisations have absolutely no joining requirements, you do not even have to own a camera and your Granny, who has no idea about photography, could join if she wanted. Do your homework and check out Trade Organisations carefully as they are not all the same. Some are for full time professionals only and Members are required to undergo evaluation, inspection and have insurance documents checked, others simply let you pay a nominal amount and declare you to be a “Professional Photographer”. Remember that the photography industry is not regulated and anyone can claim to be a “photographer”.

Price:
If it seems too good to be true, chances are it is!
Many photographers just starting out tend to charge really low prices and only cover their costs. Many see your wedding as a way of building a portfolio of wedding images. Now this won’t apply to all budget priced photographers but as a general rule of thumb, if the price seems really low, then there is a reason for it, so try and find out what it is.

For many Bride and Grooms, price ends up being the determining factor. You spend hundreds, if not thousands on the dress, the venue charges a small fortune, then there are the cars, the Groom’s attire, Bridesmaids dresses, the cake, the flowers – cutting costs on your wedding photography can result in poor wedding photographs resulting in huge disappointment and photographs of the day that you simply do not want to look at. Remember it is a one shot event – to get everyone back to retake the photographs will be time consuming and very expensive.

Make An Appointment:
Until you go meet the photographer, you won’t be fully informed if they are the right person for the job. At the meeting ask to see photographs from AT LEAST five recent weddings. Ask if the photographer has worked at your venue before and if so ask if you can see some images from that wedding. Ask to see the demo albums – is there a good range to choose from? Does the photographer have letters of recommendation from previous clients, if so ask to see them. Does the photographer work from home or from a Studio?

During this meeting there are some really important questions to ask, a few are detailed below:

Q. How long have you been trading and how many weddings have you photographed?
If the answer is “6 months and 2 weddings, both of them friends of the family who I didn’t charge because I need the experience and the images for my portfolio” – is this the right photographer for you?

Q. Are you insured?
All professional photographers should carry Professional Indemnity and Public Liability insurance. If they don’t then tread carefully.

Q. What are your prices, and what do I get in my package?
Seems a silly question to ask right? Well no! There is nothing worse than handing over your hard earned cash only to find that after the wedding you are not getting what you thought you were. Is there an album in the package? How many hours coverage do you get? What additional products are included in the price? Does the price include image editing? Do you have an overtime fee if we run over?

Q. Do you contract out your wedding photography service?
Picture this scene….. you spend months researching photographers, finally decide on one, get them booked then on the wedding day, someone you have never met before turns up to photograph your big day. How are you going to feel? Angry?

Make sure that the person you book with is the person who will attend and take your wedding photographs. Sounds simple I know but you will be surprised just how many photographers sub contract out their work to other, often inexperienced and uninsured, photographers. It is a practice we do NOT subscribe to. If you book with us then it is Mark Pearson Photography who covers your wedding, not an outsider.

Q. Is this your full time job?
Many photographers have full time jobs and photograph weddings on a part time basis so may not necessarily be available to answer your questions or emails during normal working hours. If you have a last minute question, it may take some time to get a response or you may not be able to schedule meeting times that are convenient to you.

Q. Do you provide a written contract?
It is absolutely critical that you receive a written contract detailing your exact expenditure and what products/services you are getting. Do NOT accept contracts that are sent by email.

Q. How many weddings do you cover per day?
If the answer is anything other than ONE – be careful. Many photographers will cover more than one wedding a day and this can lead to problems at YOUR wedding. What if the first wedding runs late? This will mean that the photographer may be late to yours.

Q. Can I see some of your work / view the demo albums?
Make sure you have a good look at the photographers work. Look at image quality, look at album quality. Looking at images of babies, sunsets, buildings or family portraits will not give you any idea of their abilities as a wedding photographer. Also ask the question “Is this from a real wedding?”. You will be amazed just how many photographers use images taken on training days in their portfolios. They attend a training session where a Trainer sets up the shot then tells the photographer how to take it. The image may be amazing but can they reproduce it during a real wedding with all the pressure and stresses involved?

Q. What backup equipment do you bring to the wedding?
It never fails to amaze me that photographers still attend a wedding with only ONE camera! If that camera breaks down what are they going to do? Pop out their mobile phone and carry on shooting? We always bring a full range of backup equipment to every wedding. For example, we bring backup digital cameras, extra storage cards, a laptop, blank discs, spare batteries and a portable studio if the weather is wet and we have to shoot indoors.

Q. Do you do a pre-wedding site visit?
Have you ever been to a wedding and when it comes to having the photographs taken, it is absolute chaos? Uncle John has gone to check in, Aunty Flo has nipped to the loo, your Best Man has popped to the bar. Surely the Bride and Groom should have been a bit more organised shouldn’t they? Well actually no!

This is down to the photographer and not the happy couple. Whenever we photograph a wedding, we always go out and do site visits at the locations. This allows us to create a plan for the day which we discuss in detail with each Bride and Groom. Nobody wants to be stood around for hours waiting to be photographed, so we work closely with each couple to ensure that this doesn’t happen. We also have a wonderful way that we use to ensure that the photographs go smoothly and quickly. Pop in for a chat and we will show you it!

Q. What “style” do you photograph in?
There are different styles such as Traditional, Reportage, Photojournalistic, Fashion, Glamour – does the photographer photograph in the style YOU are wanting? Do they do it weekend in, weekend out, or are they trying to photograph in a way they may not necessarily do on a regular basis. Get this bit right and you will love your wedding photographs as you will receive what you expected. Get it wrong and you could end up hating them.

Q. Will you put my wedding photographs online for our guests to see?
The majority of photographers now do this as standard though some still do charge extra for it.

Q. Do you do a pre-wedding meeting?
With every Bride and Groom we sit down with them about a month before the big day to discuss in detail the plan for the day. During this meeting we discuss what photographs they want taking and between us create a “plan of attack”. This helps ensure that the day runs as smoothly as possible.

Q. What will you wear when photographing my wedding?
Again seems a silly question right? You will be surprised how many “professional” photographers turn up to photograph a wedding dressed in jeans, t-shirts and trainers. A smart business suit is our standard wedding attire and I will even colour co-ordinate my tie with your colour scheme if at all possible!

Booking Your Photographer:

As soon as you have decided on the photographer who is going to cover your big day…….. PHONE THEM!
It is not unusual for photographers to work on a “first come, first served” basis and there is nothing worse than doing all the hard work only to find that someone booked your date 2 hours earlier.

As a wedding photographer in Yorkshire, we often get booked up to two years in advance by our clients.

Many photographers will require you to pay a retainer to secure the date. This will be either a fixed amount or a percentage of the total package price and will be deducted from your total photography costs.

Remember: Make sure you get a written contract which details the amount you are paying and what you are getting.

One final thing to think about: Personality.
Chances are that your wedding photographer will spend more time with you than any of your other suppliers. Can you spend a whole day with them? Can you work with them for an extended period of time? This is a point that is often forgotten about!

If you would like any more information, or are looking for a Yorkshire wedding photographer then pop over to our website: www.markpearsonphotography.co.uk. Alternatively, give Mark a call on 0113 2295408, make an appointment (no obligation whatsoever and it’s free!) to pop in and see him and he will have a chat with you over a coffee about your big day and what to look out for when looking for a wedding photographer.

Hope this has helped and if you are getting married in the near future, I hope you have a wonderful day!

Mark

Amatuer Or Professional Wedding Photographer Professional Is Best

Saturday, December 10th, 2011

Your wedding photographs are a lasting reminder of your special day which will be shown to family and friends for many years to come. This important piece of your own history should be left to the professionals.

A professional wedding photographer understands how to capture images and obtain successful results in any situation. For a professional photographer it is as important for the photographer to achieve the right results as it is for you, as many appointments are generated from recommendations.

Obviously budget will be a factor in choosing your photographer. However, a budget photographer should not necessarily be confused with an amateur photographer.

A professional photographer may still cover your wedding for a similar price as an amateur by tweaking their packages to suit.

A professional photographer is all about creating the perfect images of your big day and capturing the important moments. Costs can increase when selecting an album for your photographs, number of images required for printing etc. However, many professional photographers will reduce their costs where the client does not require the prints in an album or any printed photographs at all.

Many photographers will allow the client to have their images copyright free on a disc for printing as required; however, you must first get permission off the photographer. Without permission, these images and the copyright are generally owned by the photographer so reproduction is prohibited.

It should be remembered that many professional photographers will use their preferred printers who closely match colours etc. to the original. Therefore, whilst using a professional who does this may seem expensive, the quality of the finished photographs will be of the highest standard. Printing photographs on a PC will certainly not achieve the same results. Likewise quick print processors may well use old equipment and inferior papers or inks so will also not achieve the best results.

That said, simply having the images on disc can significantly reduce the cost and you still have a lasting reminder in digital format.

For a package of this type it would seem that you would simply be paying for the time on the day.

However, any quotes may seem a little excessive even with this streamlined service. Whilst you may only see the photographer for a few hours on the day, there can be many hours of unseen work involved.

Bear in mind that a photographer needs to know exactly what it is you want, what style of photography and which posed photographs you require etc.

This will require a pre-wedding meeting in many cases followed by attendance where the ceremony and reception venue to go through exactly which shots you would like and advising on others. Again this all takes time and will be included in any quote.

Then there is the after event work which can include sorting and picking out the best photographs. With digital cameras a photographer may take many hundreds of photographs, snapping away ensuring everything is captured. Sorting through these is a very time consuming process and adds to the costs.

Once images have been selected many of these will require editing. This may include removing unwanted parts from the shot, adding or removing light, changing the colour as some may look better as black and white or sepia.

When everything is taken into consideration, with the hours worked on one particular wedding the actual hourly rate for a photographer can actually be very low.

Although professional photographers are trying to make a living the vast majority also do it for the love of the occasion and a passion for photography and are happy to spend many unseen and often thankless hours working on your images.

Therefore when deciding on a professional or amateur photographer please bear in mind the major differences and the end result when making the final decision.

If you find the photographer you really want to use and the quote seems excessive, please remember all the work which is involved.

If the cost is simply too high, speak to them and in many cases they will be able to accommodate you. Ask them to strip out all the ancillary parts which although make the professional service more complete, do add to the cost.

The cheapest option will obviously be to just have the photographer attend the wedding on the day and place all images on a disc without the pre-wedding meetings, sorting and editing. At least you will have professionally taken photographs for prosperity.

All that said nothing can beat the full professional photography service, including professionally made albums and image editing. In order to have this service and still meet your budget it is very much worth while looking at other aspects where you can save and cut spending. Remember that apart from the video, the photographs are the only other lasting reminder of the day and should be afforded the respect and budget that deserves.

Why Hire a Photographer

Friday, December 9th, 2011

As people go through several milestones in their life, nothing shows the beauty of each and every experience than the pictures themselves. Life happens only once and you can show how much you cherish each moment by documenting your valuable experiences. As you collect the shots and put them in an album, you can consider it as a simple biography of your life. Although videos can do so much more, pictures are special in their own way. It’s hard to explain why they are better, but for many, they just are.

In every event you are in or are attending, the photographer may be your best friend. Of course, the people attending that certain occasion are just as important or even more so. But the photographer just produces something that you can keep and cherish for the years to come. As great as memories are, time makes you forget the smaller details of the big pictures. These photos will serve as reminders of the things that could have already slipped your mind. As powerful as memories are, you need to rely on something more powerful. Mark the chapters in your life with the help of someone with just the right eye.

The pictures that you’ll get serve as keepsakes that you and your friends can look through time and again. An expert is able to give you great ideas for the shot. In fact, they can even think of details that you would have never thought of. What stops you from hiring the expert is the thought of an added expense. This does not necessarily have to be the case. Just search through the web because you will realize that there are more than reasonable packages available for you out there. There are prices to suit your budget. In the end, you’ll make a difference when you get someone with the know-how.

Go and find out the packages that you can opt for and make people see why they should also get the help of a professional photographer when they have a special day coming up.

Choosing A Photographer – Does Equipment Really Matter?

Tuesday, December 6th, 2011

Choosing a photographer .

How does one select a photographer from the many that are probably available in your area?

One can find a number of articles on the internet on how to choose a wedding photographer,  but what about other type of photography like portrait, pet, commercial or advertising work?

Let’s start by asking the question to oneself if we are comfortable with the photographer in a personal sense, as well as the quality of their work.  Does the photographer make you feel at ease? Do you find their character agreeable or do you sense an air of arrogance or perhaps even that “second hand car salesperson” approach. This is important, as they are in fact working for you!

The photographer’s work should basically sell itself, as should photographer’s character. After all, if one has trouble being sociable and courteous to customers, they have no business dealing with the public. The ‘quality’ of work is to be found in the photographers style and vision, which should reflect in their photographs and strike a personal note with you – and I am not just talking about weddings here. Style, composition, lighting and shooting technique are extremely important in both field and studio work – product, portrait, wedding… whatever. Most of us have a reasonable sense of what ‘looks’ right even if sometimes it’s hard to express the exact quality in words – more often than not, it’s easy to recognize.

How many ways are there to take a picture of a bride and groom? Probably as many ways as there are to take a picture of a ball bearing, or a Ferrari. Don’t see a connection? Well, if you were selling Ferraris or ball bearings you may, because it is unlikely for you as the customer to express a vision to the photographer by saying “I want this photo to look exactly like this….” It is in fact the photographer, through his thorough understanding of technique, and his sense of style and composition, who will come up with a shot that captures the attention and the imagination. Photographs can make or break both memories and advertising campaigns alike!

Of course, we live in a world which imposes other criteria to our choice, so price and location are also important. Good photos do not have to cost a fortune and pricing is often not an indicator of quality, but more likely an indication of overheads and advertising budget! Some shots are technically demanding and lengthy to set up, or demand a keen eye for detail to pull off successfully – this is true. As to whether there is value for money in paying someone ,000 to capture your wedding, or fire off a few shots for a 0 portrait… well, that is a question each must answer on their own.

I am of the opinion that a good photographer should be able to take a great shot using even the most basic equipment, so do not be swayed in your choice by the fact that they have a ,000 hunk of glass hanging from their neck (most photographers are inevitable gadget-freaks) Of course I do not expect there are many commercial assignments or sporting events shot with a disposable camera, but my point is that equipment is only part of the equation, a smaller part than most people think. Careful composition and the way lighting is used, are in my opinion of greater importance than the camera itself. What the photographer does with the light they choose to use, makes all the difference and light can be from any source; the sun, a flash, a studio strobe system, a light bulb or a candle.

Another point worth noting is what is behind the subject. The background  can have an enormous impact on how the ‘foreground’ is perceived. Have a look at how many photographers choose to use a plain white backdrop for their portraits for example. Personally I find this method overused and often boring and unimaginative. Sure, it has it’s place when used correctly, (certainly for product catalogs for example) but what I see more often than not is an easy ‘copout’ from spending a little time to come up with an imaginative composition which could have told the viewer something more about the subject. How easy is it to place someone (or something) in front of a white sheet, flatten out the light and press the shutter? Very!

So, when choosing a photographer consider if you see any of the qualities I have listed in them and their work. If you do, the chances are you will be happy with the result!

John Pedini

Studio Pedini Photography

http://www.pedini.net

Senior Class Pictures Created by a Local Photographer

Thursday, December 1st, 2011

Senior portraits; this can be essentially the most interesting minute you will ever have, your current recently in grade schools. There is an possiblity to acquire any twelfth grade photographs to demonstrate anyone that you just made it. Match your needs, how may you find the photographs with the top quality possibly? You will need some watchful exploration and groundwork. We’ve 15 guidelines which can help you see your photographer you desire, which will take photographs that will claim “Whoa!” 1. Surf – It is very important offer an thought of your digital photography fashion which you want the perfect. This knowledge emanates from looking into along with seeing a number of images. two. Concerning Entire Products – Because you surf, just remember to want samples of finish senior picture taking sessions.

This will aid look at the photographers’ persistence plus assortment. A new shooter usually takes a lot of images in case you cannot question to view a full session, they will often only only screen to you the best of your bunch. three or more. Synchronize – Discover a shooter you’ll be able to correspond with. Your current higher level of convenience after a photo shoot could be the number-one most crucial tool if you need to get wonderful, tranquil images. five. Services – Even though you might desire exceptional images, discover a shooter that’s wonderful customer satisfaction. Good customer satisfaction normally include everything from urgent situation kits in the session to making confident flowing hair along with outfits are ideal. It can be any situation that assists you to delight in your session but not bother about it. 5. Review – Please take a review which means you along with the shooter could get to fully understand eath other. This will aid along with the professional photographer create images that will best reflect anyone. some. Parental Effort – Mothers and fathers normally have distinct tastes and in addition they ordinarily determine what clothing will probably stand your test of your energy.

Consequently hear you mothers and fathers and at very least try out one wardrobe of his or her choosing to wear inside of a photo. seven. Turn out to be Outfit-Informed – It is important for you to do will be to try out your current clothing on before hand and turn into on your own. This assists you along with the shooter consider a superior shot and this enhances the a number of looks out there. 8-10. Care about Facts – Really do not run through your senior portraits. Just before to an individual’s session be sure things are all on order so your session could perform as without problems as they can. Young ladies need to take care of most elegance attire at the least a 1 week until the session. 9. Aiming to the final – What do you want to use home to you?

Your current shooter really should have various family portrait solutions starting from classic images to photographs pertaining to Facebook. ten. Skimp on – Do not forget that your senior photos selections never count entirely on the needs. That’s purchasing your photos? Any time ones mothers and fathers are, you must unquestionably look at his or her views, which can include a selected sort of product or service they demand, their favorite pose along with, however, your capacity to purchase.

Why do I need to hire a commercial photographer for my business?

Friday, November 25th, 2011

The creative job of a commercial photographer requires much more than years of experience and knowledge. This esoteric art is not only about how much you know about your work, it is also about how well you understand the business of the people to whom the commercial photography campaigns are directed towards. Let’s have a brief look at the different type of advertisements and the role played by the commercial photographer in making those advertisements a real go for businesses.

Commercial photographs for business brochures

A brochure is the reflection of company’s offerings to its potential customers. Brochures play a vital role to impress even those who influence the thinking and buying decisions of the customers. Therefore the photographs have to be all encompassing. That is why the photographs to be used in a brochure have to be compelling enough. Photographs give a clear picture of the company’s stature in the market informing them about the company and what all it is into.

A brochure is not only about impressing the clients about the services, but also to give an overall picture of the company’s values to the consumers. Thus only thoroughly professional commercial photographer can do justice in such times.

Commercial photographs for print advertisements

To sell off products or services that are very small or rather big ones, every business needs a good print advertising campaign. And print advertisement is one such place, where commercial photographer rules the roost. Since different customers have different viewpoints, it is important for the photographer to understand and consider all those viewpoints while taking pictures for the advertisement. That is where the need of a professional photographer arises. To reach the minds and hearts of your target customers, you must reach for a commercial photographer.

The Importance of a Wedding Photographer!

Monday, November 21st, 2011

Weddings are one of the most memorable parties of one’s life. Obviously if you have decided to tie the knot, you would do everything in your capacity to preserve the day for you to look back upon. How the wedding has been captured in your camera becomes very important. That is exactly the reason why wedding photographers become one of the most important persons of the day. Obviously it is very important that you get everything right on your wedding. Why should the wedding photographer be an exception?

Now how do you make a decision regarding the photographer? You have to keep some time for that. Do your research well. Ask your friends who have gotten married recently. They must have done their own share of research and can fill you in on that. You could go through their albums and decide. Take advice from family members. If you have a wedding planner or organizer, ask them. They generally have a list of professional photographers who do wedding shoots. It is always preferable to go for a professional wedding photographer, rather than just any professional photographer.

You can do your independent research as well. Flip through the pages of bridal magazines. You would find some of the best wedding photographers’ works in these magazines. There are different photographers who have different styles of pictures. There are different techniques to create different effects. Select which effect you would like the most for your wedding photographs. You can also check out online portals like flickr.com. Checking out the blog pages and reading reviews also helps. You could pick up some of the best advice from there. Find out which wedding photographer is in and who is not. One piece of advice, when it comes to photography, experience is a good thing.

Another thing you must remember is that when it comes to the wedding photographer, the selection process should be a process of elimination. Get a list of photographers whom you like. Talk and see with whom you and your fiancé can build up the rapport best. To be able to create the liveliest of experiences you need to have a connection with your photographer. You have to be able to communicate regarding what kind of expectations you have. He/She has to know where you want the focus on. A photographer is the person who will be able to make or break the charm of your wedding, when you are reminiscing. So get the right person.

 

Commercial Photography: Which Commercial Photographer?

Saturday, November 19th, 2011

So you hired a photographer to shoot your daughters wedding last year but now you need to pinpoint a professional photographer to capture your commercial photography.

Unfamiliarity often breeds fear and many people wrongly feel inadequately equipped to make decisions based around creative issues. The simple fact of the matter is that pretty much anyone in this modern day and age can tell good from bad imagery.  You don’t need to be an art critic or high flying advertising executive to make good informed decisions on what makes a great or bad photograph.  We are all, in the western world at least, bombarded with imagery everywhere we go twenty-four hours of everyday.  I believe that this constant exposure and saturation of visual stimuli has given all of us an innate, almost unconscious understanding of both basic aesthetics and technical quality.  You just need to have the confidence to use this understanding.  The chances are that by simply recognising that your business deserves the services of a professional photographer, as opposed to amateur snap shots, already suggests to me that you are expressing this understanding.

If you are fortunate enough to have a in house design department or have the budget to outsource to a design agency, then of course the responsibility of commissioning any photography will fall on their capable shoulders.  If like many small businesses your budget doesn’t stretch to such means then you’ll need to make such creative decisions yourself.  And here lies your first main consideration:

Money Money Money. Nasty stuff I know but you won’t get far in your quest for decent commercial photography without a decent budget.  Sure there is always someone willing to do a job on the cheap but do you really want cheap when it comes down to images that will reflect your brand image?  Call a few local commercial photographers off your shortlist and ask them for a quote.  It in no way obliges you to use their services but it will give you a good idea of the budget you’ll be looking at and a fair indication of the variation in photographic fees.

Genre. What kind of photographer you need depends entirely on the kind of photography you require.  Sounds obvious but don’t book a wedding photographer to shoot a product shot, unless of course they can demonstrate that they are fully competent to do so.  Try to stick with photographers who are used to working with in a commercial environment and if you need product photography hire a photographer who shoots a lot of studio based still life e.t.c. Many photographers will happily shoot a selection of photographic genres but most will admit to having his or her own specialism that they feel most comfortable with.

Artistic and Creative Style. Ok so you might not be looking for a work of art but you will still have firm ideas as to how you want your final imagery to look and feel.  Be that straight forward and traditional or more edgy and contemporary, a photographic style will say a lot about you and your branding.  Once you’ve chosen a particular style that suits your company try to stick with it so you get brand consistency but on the other hand don’t be afraid of freshening up your image once in a while.

Printed or Online Portfolio. There has never nor never will be a better judge of a photographers worth, both technically and creatively, than that of their portfolio.  Almost all that you need to know about a particular photographer can be found with in.  Obviously check out the technical credentials like quality of lighting, exposure and composition; but most importantly decide whether or not you love, like, dislike or hate the photography.  If the answer is that you predominately love the work and others around you agree, then trust your gut feeling and take things further.

Speak or Meet. The final issue that might make or break your decision whether or not to book a certain photographer is them.  You don’t have to become best friends and strike up a life long relationship but it’s always good to actually get on with any professional colleague.  The only way you can judge this is to at the very least speak with them on the phone, although I would always encourage physically meeting a photographer if you are about to potentially invest a significant amount of time and or money in them.

Adhere to these basic considerations and I’m guessing that your encounter with your chosen photographer will be a happy and successful one.

Hiring a Photographer for Your Wedding Day

Thursday, November 17th, 2011

If you are planning a wedding in an island in the Caribbean region, it will be best for you to also look for a great photographer that will capture your every moment in this special island paradise. A lot of people dreamed to prepare their own wedding but now that you are blessed with a partner that will marry you in this beautiful island, it will be best for you to know that there are lots of professional photographers that can help you with your concern. St. Croix Island is a part of the beautiful Islands of Caribbean. This place will give you a tropical adventure you have never experience in your entire life.

It has world class recreational activities that everyone will enjoy. Planning a wedding celebration in this kind of Island is possible, but you need to find someone that will organize everything for you. One of the most important parts of every vacation experience in Caribbean island is a good photo that will capture all your memories of the Island. Even if you are planning a wedding celebration or a simple vacation in this Island, you need to have pictures to remember this beautiful island. This island is a perfect getaway for your next adventure together with your friends or your family.

When you hire a photographer, you need to look for professional ones you can choose a portrait photographer if you would like to have your photos taken by someone who is well verse in portraits for weddings. You can also hire a professional photographer who is well verse in contemporary photography. He will be the one to arrange your photos and make it look artistic in the end. It is truly essential to find the right photographer that is taken from the right company. They will be the one to make your wedding extra special. You don’t have to worry about rates because there are lots of online sites that are into this type of business so you will not worry much about it in the long run.

A lot of people don’t know that they can still compare prices if they would like to hire a wedding photographer. Because of vast choices, it will be easier to find the right one now than it was before. They will take good care of your good memories in the Island. You can hire professional photographers to take pictures of you and your family or friends as you roam around the Island. If you are on a limited budget and hiring a photographer is not included in your budget, there is nothing to worry about because hiring them will not cost you much.

If you can afford, you can also hire a photographer that is well verse in wildlife photography simply because they are an expert in taking photos in the wild. Since you will be getting married in an island, it will be best for you to also take photos within the area. You can also go diving and take the photographer with you for an underwater photo. This is a once in a lifetime occasion that should be dealt with. This event will be truly memorable and worth spending for because you not just enjoyed the entire event but you also get to gather photos that will remind you of this very memorable day. There are lots of activities that you do within the island and there is a need for you to capture all of this first time activities. You can be rest assured that the photographer from will always here to capture the most memorable moment of your stay.

How to become a Professional fashion photographer

Thursday, November 10th, 2011

How to become a fashion photographer and Professional photographer

A career in fashion photography doesn’t have to be an impossible dream. With its huge audience, high pay-checks and glamorous international lifestyle, fashion photography may seem like one of the world’s most sought-after professions. But for every fashion photographer who makes it through the door of a top magazine, a thousand others find their niche fashion advertising, art photography, celebrity portraiture or even paparazzi work to make a living.

Sydney photographer Eva Mueller agree that breaking into the industry can be hard. But they have some tips for beginners on setting up a portfolio, submitting work to magazine picture editors, choosing the right photo agency and even getting shown in a gallery.

Setting up a portfolio

A photographer’s most important tool is her portfolio, and this is particularly true for beginners who don’t have an established reputation.

“Having been around, I know how hard it is to get in the door,” says Allure magazine photo editor Clio McNicholl, who receives around 50 unsolicited portfolios a month. Conde Nast’s Allure, with a monthly circulation of almost 900,000, is a prime target for beginners wanting to get their work seen. “If I don’t know who the person is, I ask them to send me some promotional material. Generally I only see people who are coming with a direct recommendation from somebody I know,” she says.

Many photographers find that websites offer an inexpensive way to showcase a relatively large quantity of images. Eva Mueller a Munich-born fashion and beauty photographer who has been living and working in Manhattan for ten years, points out that computer editing is also a method of keeping down retouching and printing costs.

But despite the medium’s advantages, most industry professionals will still need to see an old-fashioned book before they hire you. By all means use the web as your calling card, but have something to show them when they call you in for a meeting.

Many fashion photographers find the sharp, bright imaging of 4 x 5″ transparencies show off their work to best effect. Tear-sheets (literally, pages ripped from a magazine) are great if you’ve been published, but good quality, 8 x 10″ prints are also OK. Have at least 20 in your book, and be prepared to leave them for at least a week.

“I like to see a common thread throughout the book,” says Clio McNicholl, who says she can tell within three images whether she likes a photographer’s style. “Tell a story: not necessarily having all the pictures relating to each other, but I like to have some sort of sense at the end of it that I’ve seen that photographer’s personality come through in the pictures.”

The images you choose to showcase in your portfolio should be thematically linked to the job you’re trying to get – still-lifes or product shots if you’re going for an advertising gig, for example. But also throw in one or two other images to demonstrate your range. Strong portraits are always a safe bet, as they tend to stay in the mind of the viewer.

Once you’ve got your portfolio together, the next challenge is to get the picture editor to use you.

Picking your picture editor

“Most people who cold call me haven’t done their research, which is the world’s biggest mistake,” says Clio McNicholl. “The single biggest thing that people should do is their research. They should know what the magazine does, and see how you can apply that to what you do. And they should at least know the name of the photo editor.”

When you submit work to photo editors, remember that you’re “showing” rather than “selling”. Editors almost never buy the specific image they see before them; they’re looking for a photographer who can execute future commissions. You’ll need to be persistent in sending out your work, and ruthless in editing what you choose to show.

The best way to grab an editor’s attention is to show previously published work. But there’s a down-side. “Because there’s such an over-supply of photographers, a lot of magazines really take advantage of that fact,” says Eva Mueller. “Some mags have a decent budget, but a lot of magazines just cover your expenses, they don’t pay for your time or anything. And a lot of magazines don’t pay at all.” McNicholl says Allure’s rates start at 0 a day for unknown photographers, up to 0,000 for a fashion spread.

A photograph is a document just as much as an article or an essay, and picture editors are looking for concise images which clearly communicate an idea or an emotion. Celebrity portraiture, for example, should reveal an aspect of the subject’s character, preferably one that is in harmony with the accompanying written profile. Women’s magazines all over the world buy hundred of stock shots every month – typically young women having fun with their boyfriends, hanging out with friends, or maybe moping home alone with their stuffed toys – all of which express a sentiment commonly dealt with in feature articles. If your work speaks clearly, you’ll stand a much better chance with picture editors than with vague or ambiguous images.

When you’re submitting your work, remember:

Call the magazine ahead and get the name of the person to whose attention the submission should be marked Label everything with your name and telephone number Send working prints or transparencies, not originals Include a stamped, self-addressed envelope if you want the work back

Eve Mueller has one last warning about dealing with magazines: “Another bad thing is not getting paid in ages – months and months and months. Some clients really take advantage of the fact that there are so many photographers out there: they make you pay for the whole shoot, they alter your pictures and don’t tell you when they drop the story. Sometimes they’re just really disrespectful toward the photographer.”

There is a way to avoid having to deal with photo editors, however: and that’s to have a photo agency do the selling on your behalf.

Finding a photo agent

Photo agencies exist to liaise with clients and sell photographers’ work on their behalf. They benefit everyone from start-out photographers, who may not have many industry contacts, to seasoned professionals, who are too busy to take care of business dealings themselves.

“First of all, it’s vital to be known, and an agency is in daily contact with clients and publications,” she says. “That’s the best way for a young photographer to be able to have a connection with them, because usually the photographer is busy taking pictures, and the agent is busy talking to clients. And that’s the way it should be. Usually the photographer doesn’t have enough time to take care of everything.”

Agencies can also re-sell your work in several different markets, acting as a mini publicist and giving career advice. There are so many agencies – and so many photographers – that Cappelletti says it’s important to research which one may be right for you before making an approach.

“The young photographer has to understand their target, in terms of their personal goals the direction the photographer wants to take,” she says. “Everyone is different.”

Agents recommend treating your first contact with them as seriously as if it were a job interview. You should also consider whether they already represent someone whose style is significantly similar to your own – there may not be enough work for both of you, and the other photographer could resent the competition.

A photo agency is not the only place that can sell your work. If you’re more interested in concentrating on your personal vision than taking commercial work, you can also considering exhibiting in a fine art photography gallery.

Getting a gallery

Once derided as a scientific curiosity with no artistic value, photographs are now one of the hottest growth areas in the international fine art market.

While gelatin silver prints are the staple of fine art photography, you’ll find a healthy interest both in contemporary photos using antique methods (such as Chuck Close’s daguerreotypes), as well as modern printing methods, including Cibachromes and C-prints.

Like any artistic undertaking, art photography is unlikely to pay you a living wage for many years. Although many artists sell their work directly from the Internet, critical attention and the strongest sales come from a relationship with a Gallery. While there is now at least one photo gallery in most major cities, the center of the world art photo market is Sydney. Sydney boasts around 100 galleries dealing in photographic prints, and prices there tend to be strongest. A comprehensive list of Sydney and international galleries is available at the websites of the bimonthly listings guide Photography in Sydney , as well as the Association of International Art Photography Dealers.

Before approaching any gallery with your work, you should telephone and request details of their submissions policy. Many galleries review new work only at set times of the year, and even to get in the door of some places you will need the recommendation of somebody known to the gallery directors. (Sometimes it helps to drop the name of a well-known critic or museum director, even if your connection to them is tenuous.)

If a gallery is interested in taking you on as an artist, they’ll probably want to see a representative sampling of your work. Even if you have one or two knock-out images in your portfolio, a gallery will want to know that you have a mature body of work with a consistent standard throughout. Remember that many artists join a gallery simply by having their work go into the back-room inventory, where it will be shown to specific collectors, rather than having a public exhibition. Not everyone is offered a solo show.

The most important thing to remember about working with a gallery is to maintain a proper business relationship. Every print you give to a gallery should be inventoried by you – not them – and you should understand when and how you can expect payment in the even of a sale. Industry standard is that the artist receives 50% of the retail price of a photo.

You should also discuss whether you are free to have relationships with other galleries, or if your gallery expects exclusivity. If you have a New York gallery, for example, but then arrange to have a show in Los Angeles, sometimes the New York gallery will expect a cut (typically 10%). However, in return for that, they are expected to deal with details like paperwork and shipping. Each relationship between artist and gallery is unique, and you should get as much as possible in writing at the beginning.

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